01 / BRAND ECOSYSTEM
ONE800 Brand Development
IDENTITY
SOCIAL SYSTEM
ART DIRECTION
VIEW CASE STUDY →
GRAPHIC DESIGN BY GOKUL G KRISHNAN
ROLE //
UI Designer
Social media & brand design for startups and SMEs that want to be remembered. Social narratives, graphic design, UI systems and editorial layouts — built on the belief that every pixel should serve a purpose and every layout should tell a story.
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YEARS OF EXPERIENCE
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PROJECTS DELIVERED
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CORE DISCIPLINES
Every number here is a conversation that turned into a system, and a system that turned into growth.
ABOUT / GOKUL G KRISHNAN
I'm a Creative Designer with 4+ years of experience, and I focus on crafting high-impact social media graphics that cut through the noise. Beyond the feed, I bring brands to life through Graphic Design, UI Design and Print Media. I specialize in motion, using After Effects animation and professional video editing to turn static ideas into cinematic experiences.
SKILLS & TOOLS
PHOTOSHOPILLUSTRATORFIGMAAFTER EFFECTSPREMIERE PROINDESIGNSOCIAL MEDIA DESIGNPRINT MEDIA DESIGNUI/UXVIDEO EDITINGANIMATION
EXPERIENCE / 2021—NOW
MARCH 2025 — NOW
ONE800
Graphic Designer & Video Editor
- Designed UI elements for the company website and mobile app, aligning with user requirements.
- Produced and edited high-quality social media posts and video content for marketing campaigns.
- Managed social media community engagement, directly contributing to increased company revenue.
AUG 2024 — MARCH 2025
Akshar Yoga Kendraa
Graphic Designer & Video Editor
- Created comprehensive visual assets including social media graphics, videos, and print collateral.
- Executed photography and videography shoots to support social media and marketing initiatives.
FEB 2024 — JULY 2024
WISMAY Digitals LLP
Graphic Designer
- Designed compelling posters and digital creative assets, collaborating closely with senior designers to maintain brand consistency.
MARCH 2022 — FEB 2024
Self-Employed
Freelance Graphic Designer
- Delivered end-to-end branding and design solutions for diverse clients, including Saveda Farms and Spark Nursing Academy.
- Crafted promotional posters and updated app UI elements to boost client online presence and user experience.
- Produced engaging video content for social platforms, handling the pipeline from scripting to post-production.
NOV 2021 — FEB 2022
Vittore Corsetti Global Pvt. Ltd.
Creative Design Intern
- Created illustration-based designs and 3D modeling assets for client projects.
- Specialized in typography and layout design to produce professional-grade visuals.
SELECTED WORK / 2022—2026
DISCIPLINES / 01—04
FIELD NOTE / ON THE MACHINES
AI can generate a thousand interfaces. It still needs someone to ask “why would a user click that?”
MEMO 01
Dear AI — thanks for the wireframes. Now explain why users rage-quit on step three.
MEMO 02
AI designs interfaces. Designers design consequences — and the experience in between.
MEMO 03
Taste is the last unautomated asset. That is the whole job description.
PLAYGROUND / TOUCH EVERYTHING
Four small demos. Drag them, hover them, chase them. This is the part of the craft a static PDF can never show.
A / MAGNETIC BUTTON
Spring 220/22 · max offset 14px · returns on leave.
C / TYPE DISTORTION
PIXELS
Per-glyph scale falls off over 130px of cursor distance.
What they
said
A few words about the projects, from the people I worked with.
“
He didn't just hand over graphics — he handed over a system our team could actually run without him.
“
Every deliverable arrived with a reason attached. That made approvals take days instead of weeks.
“
The motion details are what sold it internally. It felt finished before it was even built.